“…this phrase…encapsulates the principle that a politician’s success is directly tied to his ability to understand and influence the issues of his constituents. Politicians must appeal to the simple, mundane and everyday concerns of those who elect them into office. Those personal issues, rather than big and intangible ideas, are often what voters care most about…”
Now substitute “brand” for politician and “integrator” for constituent.
These efforts rarely are initiated and conducted by the manufacturer. Their marketing efforts tend to lean towards national or international events.
We organize consistent and useful local product and manufacturer events to benefit the dealer and the AV design consultant. These can be Anew C.T. roadshows, more casual local manufacturer mixers or special events done in coordination with the local dealers.
Anew C.T. takes the time to organize these events, qualify and select and contract out with the appropriate venue, promote to the channel to insure excellent turn out and manage the whole event. The manufacturer has a built local venue to meet, greet and influence the local integrators and consultants.
Our dealers are successful in what they do. They are very busy in what they do. They are less interested in what some large integrator is doing across the country than how to solve a present customer AV design request or problem. How can you help me today?